This is a promotional video of Birmingham City University.
I liked how this video showed all the different buildings that are located on the university's campus as well as off campus. I also liked how they used music through out the video, but would have liked it more if they had used more than one song. This video did a great job of showing appealing images of the university and what life is like there.
This video's target audience is students entering university. More specifically it is targeted towards people who want to enter into arts, fine arts and nursing; as well as people who want to live on campus. In this video they showed many fine arts and nursing buildings, but not science or math buildings. This video showed many of the extracurricular activities that the university offers. The promotion also was targeted at students with children and need child care.
The people who made this video were trying to send the message that you should come to their school. They conveyed this by showing the viewer all they had to offer new students and all the benefits that are included with choosing this school.
This video is persuasive by using many appealing images and by showing the positive qualities that the university has to offer.
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