Gender Protrayal Guidelines

In this ad for Lee Jeans, both men and women are being sexually exploited. In the series of pictures both men and women's bodies are being used to sell the jeans. This is an advertisement that took using sexualization too far, in hopes of selling their product.
The advertisers should not have shown as much as they did. If they wanted to follow the guidelines they should not over sexualize their advertisements.

I found this ad to be offensive and it did not make me want to buy their jeans. I think many others would feel the same way, especially parents with young children who may see this ad.

Link to the rest of the ad photos:
http://www.adpunch.org/entry/controversial-lee-jeans-ad-declared-acceptable-by-the-board/

This ad for Big Red gum does not show both men and women as being decision makers when buying the product. This ad is more directed towards men. This ad shows the man having more authority. This advertisement also shows irrelevant associations with sexulization. The advertisers showed unnecessary sexual exploitation, women's bodies have nothing to do with selling gum. If the advertisers wanted to follow the Gender Portrayal Guidelines they should not show the man with more authority than the woman and they should not sexualize the woman to sell their product.

I personally was not offended by this ad, but it also didn't make me want to buy their product.

Link to see the full ad:http://www.adflip.com/addetails.php?adID=14058&showLargeJpg=yes

This advertisement for BeeFeater's Gin shows men with authority. This ad shows men in a dominate role. This ad also shows unnecessary sexual exploitation to sell it's product. A man's body has nothing to do with gin; this ad is using sexualization to sell it's product when it has nothing to do with the product.

I did not find this advertisement offensive; it was also more effective then the last two advertisements.

Link to see the full advertisement:
http://www.adflip.com/addetails.php?adID=13880&showLargeJpg=yes