This advertisement for ax spray shows women as sexual objects. This form of advertisement is very popular in today world. Many companies use this form of advertisement because it sells their products. In the case of this ad it shows male viewers that if you use this product women will chase you.
Some commercials take the fact that sexual images sell products a little too far. Many commercials have even been banned due to this fact. This commercial is not one I feel they took things too far, but I have seen others that I feel some companies have.
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